Companies looking to capitalize on viral marketing should be aware of the pitfalls of this strategy. A recent article by MocoNews.net explores this concept in detail. We recommend anyone who is thinking about launching such a campaign to make sure you have realistic expectations before you empty the coffers.
Why Your Viral Strategy In Mobile Is Destined To Fail
By Dan Shapiro
http://www.moconews.net/entry/419-guest-column-why-your-viral-strategy-in-mobile-is-destined-to-fail